Fitness and Supplement PR Focus..

Everywhere you look in social media, including magazines and the internet, products are advertised to promote the "better, healthier body".  Whether it's the model with six-pack abs on the cover of a health magazine, or a new cutting edge piece of equipment advertised on television by tan, oiled-up bodies, the fitness and supplement industries are everywhere.  Supplement stores such as GNC and Vitamin Shoppe are popping up everywhere as the interests in fitness and supplements grow within the public.  As being an avid fan of fitness and exercise, I have developed a great interest in the supplement industry and have also been a consistent buyer.  Beginning with the desire and determination to improve in high school sports, fitness has become an addiction for myself, as well as much of the public.

The focus of this blog is investigate the PR tactics and research in which fitness and supplement companies use to promote their latest, cutting-edge product to put you over the top of the competition for a better body.  Companies such as BSN and Muscletech spend an enormous amount of money on public relations and advertising to attract customers.  No matter which products are truly effective or not, companies consistently come up with ways to attract these buyers.  With the use of great public relations, these companies are able to sell anything they want, scam or not, to their broad target audience.  The focus of this blog is to examine these growing PR tactics within the fitness and supplement industries.