The Impact of Research Results

In the fitness and supplement industry, research is everything.  With the expansion of so many companies in the field, it is vital to constantly research consumers and their desires.  Especially in the muscle-building aspect, all companies research the effects of fitness products and supplements have on the consumer.  There are two major parts of research in this field.  One, is researching different ingredients and blends to put into a supplement.  The second, is the evaluation research from consumers through forums, message boards, and review boards.  

An aspect of PR Research within this field deals with the production of these supplements and the actual blends produced by the dietary supplement companies.  As more and more scientific research is done concerning different blends and ingredients, companies need to move fast to get these into their products before the next does.  For example, latest research on nitric oxide reveals that when nitrogen is held in muscles for a longer period of time, there is more time for protein synthesis and ultimately muscle-building.  After this research was conducted, companies rushed to get nitric oxide into their supplement products, such as the very popular NO-Explode.  Companies are constantly researching to look for that 'secret ingredient' to achieve better results within their customers.  After they achieve this goal, research starts back up again as customers reveal their results with companies and other customers.

 

One of the most popular ratings site for supplements is SupplementReviews.com .  Here, consumers are able to rate and review each product with an in-depth, first-hand experience.    The website is a goldmine for PR Research as there is a numbered ratings system, an area to submit a written review, as well as pros and cons for the product.  With all the supplements rated by many users, and averaged together, companies and customers are able to easily research these dietary-supplements with a click of the mouse.   

In my opinion, research is what keeps this industry moving.  The amount of customer reviews and ratings within the field is the most important aspect for companies as well as other customers.  PR Research is an ongoing circle that never stops within the fitness and supplement industry.  Not only is research being done for new supplements, but also evaluating customers reviews and ratings for their products.  90% of all PR Research is done in the evaluation aspect.  Research and Evaluation are vital in the rising sales of this booming industry.