Wednesday, October 13, 2010

Unobtrusive Research Elsewhere

This week I will focus on other classmates' blogs and how they relate to unobtrusive research methods.  Every blog i read had a valid situatuon where unobtrsuve research could be applied.  It contributed to the theory that unobtrusive research can be very beneficial to every industry.

The first blog I read was Charlie Niland's blog post regarding unobtrusive research.  This was an interesting post to read because Charlie stated that he conducted types of unobtrusive research with a first-hand experience at his internship last summer.  He conducted content analysis and looked up historical data on government representatives regarding stem cell research to then report back to his managers with the information.  This is an example of indirect measures of data collection as he was searching through historical data without the subjects knowing.

The second blog I read was Lindsey Hock's blog post.  As well as Charlie, Lindsey's post on unobtrusive research came from a first-hand experience from her internship at NBC.  She mentioned how NBC would use content analysis to measure the publicity of the network in different forms of media such as newspapers, magazine, and the internet.  She also mentioned the Neilson rating system, which reports the amount of audience viewing each different television programming.  This is called syndicated research and is a great way to monitor the publicity of a network or business.




In my opinion, unobtrusive research applies to every industry.  The data collected by this type of research can be very beneficial to any business to move ahead of a competitor.  As reading my peers' blogs, I realized that these forms of research are very similar to each other and pertain to the same goal to find out more about the public and industry, to ultimately move ahead of competitors.

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