Classmates' Blogs

This week I will focus my attention to my other classmates' blogs concerning the method of qualitative research within their specific topics.  As I read many of the blogs, I found that qualitative research is very common and beneficial to a variety of industries and topics.  It involves non-numerical strategies such as focus groups and observations.  By reading other classmates' blogs, I learned there is a use for these tactics in all industries.

First, I read about qualitative research within Sam's blog.  Sam talked about an article revealing qualitative research and its use in the fashion industry.  It was intriguing to discover how this time of research is so important to companies as they are constantly depending on feedback and reviews from clients to further their company success.  In an industry that is constantly changing, it is important for companies to use qualitative research to keep up with their clients and trends.

I also read Alyssa's Blog regarding qualitative research within the fast food industry.  Alyssa described how this specific industry requires a lot of qualitative research to keep up and surpass competitors.  As there are many competitors in this industry, it is vital to get the views and opinions of customers regarding both your company as well as others in the area.  For example, McDonald's and Burger King are constantly going back and forth offering the "next best thing" to surpass each other.  A lot of these actions are based on the qualitative research including focus groups and observations from customers.

In conclusion, by reading other classmates' blogs it is easy to see that qualitative research is important regarding all companies and industries.  Each topic has many uses for qualitative research in digging to find opinions as well as the "why" and "how" of specific topics.