Wednesday, November 3, 2010

Survey Research

This week I will focus my attention to surveys, which is a very efficient quantitative research method.  If conducted correctly, surveys are very beneficial while also being time efficient and inexpensive.  Surveys yield statistical data and can be used to discover a vast variety of information.

Surveys in the fitness and supplement industry can be used for a broad range of topics.  The most obvious type of survey is used to rate supplements on a number system.  For example, users are able to rate supplements on various online databases through a survey method.  A number system is given for each supplement where users can rate the products on a scale of 1-10.  This yields fast and inexpensive data for companies and other customers.  Secondly, surveys are used for companies to find out more information on consumers and how it will affect their consumer behavior.  Companies often conduct surveys to get the latest information on customers which will improve the way they market their products.  Another way in which surveys are used is within customer service.  These are surveys with basic questions regarding their latest purchase from that company.  In an industry where customers are dependent on others to help them make decisions upon purchase, a survey method can be very beneficial in evaluating a company's customer service.

As you see, surveys are a vital research method that can yield a variety of statistical data to inform both companies and consumers regarding the fitness and supplement industry.  In my opinion, surveys are the most efficient method of quantitative research because it is very time efficient and inexpensive.

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